TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

Saved records

Record 1 2020-07-03

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
  • Internet and Telematics
DEF

Advertising that is targeted to a ... webpage based on the page's content, keywords, or category.

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
  • Internet et télématique
DEF

Publicité ciblée qui a pour principe d'associer des annonceurs (ou marques) au contenu éditorial du site en lien avec son activité ou son produit.

CONT

La publicité contextuelle est [...] utilisée par des moteurs de recherche afin d'afficher des publicités sur les pages de résultats en fonction des mots-clés que l'on tape dans son moteur de recherche.

Spanish

Delete saved record 1
Delete all saved records

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: