TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
Saved records
Record 1 - internal organization data 2001-04-26
Record 1, English
Record 1, Subject field(s)
- Motivation and Advertising Psychology
- Marketing Research
- The Product (Marketing)
Record 1, Main entry term, English
- attitude 1, record 1, English, attitude
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A person's stable state of mind in relation to a product or message. 1, record 1, English, - attitude
Record number: 1, Textual support number: 1 OBS
For example, if a person believes that German cars are manufactured with advanced technology at a fair price, he/she will be inclined towards German cars. Stable state of mind is therefore difficult to change and enables coherent behaviour in relation to similar stimuli. 1, record 1, English, - attitude
Record number: 1, Textual support number: 2 OBS
attitude: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 2, record 1, English, - attitude
Record 1, French
Record 1, Domaine(s)
- Motivation et psychologie de la publicité
- Étude du marché
- Produit (Commercialisation)
Record 1, Main entry term, French
- attitude
1, record 1, French, attitude
feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
État d'âme stable d'une personne par rapport à un produit ou un message [...] 1, record 1, French, - attitude
Record number: 1, Textual support number: 1 CONT
Par exemple, si un consommateur pense que les voitures allemandes possèdent une technologie appropriée et un prix convenable, il montrera sa préférence en l'achetant. Les attitudes sont difficiles à changer et permettent un comportement cohérent vis-à-vis des actions destinées à stimuler la demande. 1, record 1, French, - attitude
Record number: 1, Textual support number: 1 OBS
attitude : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 2, record 1, French, - attitude
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Motivación y psicología de la publicidad
- Estudio del mercado
- Producto (Comercialización)
Record 1, Main entry term, Spanish
- actitud
1, record 1, Spanish, actitud
feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Disposición de ánimo estable de una persona con respecto a un producto o un mensaje. 1, record 1, Spanish, - actitud
Record number: 1, Textual support number: 1 OBS
Por ejemplo, si piensa que los coches alemanes tienen una tecnología avanzada a un precio justo se inclinará por los coches alemanes. Al ser disposiciones estables son difíciles de cambiar y permiten tener un comportamiento coherente con respecto a estímulos semejantes. 1, record 1, Spanish, - actitud
Record number: 1, Textual support number: 2 OBS
actitud: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - actitud
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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
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