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Going Global: a five-step approach to exporting for owners of small and medium-sized businesses [1 record]
Record 1 - internal organization data 2001-11-06
Record 1, English
Record 1, Subject field(s)
- Titles of Films
- Foreign Trade
Record 1, Main entry term, English
- Going Global: a five-step approach to exporting for owners of small and medium-sized businesses
1, record 1, English, Going%20Global%3A%20a%20five%2Dstep%20approach%20to%20exporting%20for%20owners%20of%20small%20and%20medium%2Dsized%20businesses
correct, Canada
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record 1, French
Record 1, Domaine(s)
- Titres de films
- Commerce extérieur
Record 1, Main entry term, French
- Le Virage mondial : une démarche d'exportation en cinq étapes pour les dirigeants de PME
1, record 1, French, Le%20Virage%20mondial%20%3A%20une%20d%C3%A9marche%20d%27exportation%20en%20cinq%20%C3%A9tapes%20pour%20les%20dirigeants%20de%20PME
correct, masculine noun, Canada
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Ce vidéo, produit en 1995 par Self Communications pour la Banque de développement du Canada avec la collaboration de la Chambre de commerce du Canada, décrit une démarche d'exportation en cinq étapes pour les dirigeants d'entreprises : 1. le marché actuel : évaluer le potentiel, identifier les forces, choisir les meilleurs produits, corriger les faiblesses; 2. le marché d'exportation : choisir un marché cible, établir le profil du client, évaluer le chiffre d'affaires; 3. les techniques d'exportation : garantir les paiements, gérer le risque de change, expédier la marchandise; 4. le plan de développement : satisfaire les clients, améliorer les fonctions de base; 5. Le plan marketing : choisir le produit, déterminer la structure des prix, choisir un mode d'entrée, concevoir un programme de promotion, soigner le service à la clientèle. 1, record 1, French, - Le%20Virage%20mondial%20%3A%20une%20d%C3%A9marche%20d%27exportation%20en%20cinq%20%C3%A9tapes%20pour%20les%20dirigeants%20de%20PME
Record 1, Spanish
Record 1, Textual support, Spanish
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