TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
awareness campaign [2 records]
Record 1 - internal organization data 2023-06-15
Record 1, English
Record 1, Subject field(s)
- Communication (Public Relations)
- Social Problems
Record 1, Main entry term, English
- awareness campaign
1, record 1, English, awareness%20campaign
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- educational campaign 2, record 1, English, educational%20campaign
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Awareness campaigns can address groups of people in a region affected by a particular climate threat, groups of stakeholders, businesses or the public in general. The ultimate aim of such campaigns is to achieve long-term lasting behavioural changes. Awareness raising increases the knowledge of individuals, business and industry managers, organisations and decision makers. ... Awareness campaigns are considered more effective if several communication strategies are used, such as: dissemination of printed materials; organisation of public meetings and training; professional consultation; communication and information through social and mass-media, and use of informal networks for information dissemination. 3, record 1, English, - awareness%20campaign
Record 1, French
Record 1, Domaine(s)
- Communications (Relations publiques)
- Problèmes sociaux
Record 1, Main entry term, French
- campagne de sensibilisation
1, record 1, French, campagne%20de%20sensibilisation
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2001-03-20
Record 2, English
Record 2, Subject field(s)
- Advertising
Record 2, Main entry term, English
- awareness campaign
1, record 2, English, awareness%20campaign
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Publicité
Record 2, Main entry term, French
- campagne de notoriété
1, record 2, French, campagne%20de%20notori%C3%A9t%C3%A9
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Campagne destinée principalement à faire connaître ou à augmenter la «connaissance» d'un produit ou d'un service. 1, record 2, French, - campagne%20de%20notori%C3%A9t%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
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