TERMIUM Plus®

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baker's dozen [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-03-07

English

Subject field(s)
  • Trade
  • Marketing
DEF

Promotional strategy in which thirteen articles are delivered for the price of twelve. It is common with products with a low margin as the total discount is 7,7%. It is also referred to as a long dozen. In products with a greater margin it is common to see three for two which implies a 33% discount although at times it is shown as being 50%.

OBS

baker's dozen: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commerce
  • Commercialisation
DEF

Promotion dans laquelle on donne treize articles pour le prix de douze. Ceci est courant dans les produits avec une faible marge, puisque la remise totale est de 7,7 %. Dans les produits avec une plus grande marge, on met généralement en pratique la technique du trois au prix de deux, qui implique une remise de 33 %, bien que parfois on la présente comme si elle était de 50 %.

OBS

Le treize douze : le fait de livrer treize exemplaires pour douze facturés, en librairie.

OBS

treize pour douze : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercio
  • Comercialización
DEF

Promoción en la que se entregan trece artículos por el precio de doce. Es habitual en productos con bajo margen, ya que el descuento total es de un 7,7%. En productos con mayor margen se suele practicar el tres por dos, que implica un descuento del 33%, aunque a veces se presenta como del 50%.

OBS

trece por doce: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Key term(s)
  • docena larga
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