TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

brand manager [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2019-10-17

English

Subject field(s)
  • Occupation Names (General)
  • Advertising Techniques
  • Production Management
DEF

The person responsible for the marketing of a particular brand.

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Techniques publicitaires
  • Gestion de la production
DEF

Personne qui, dans une entreprise, est responsable de la commercialisation et des opérations de marketing liées à une marque ou à un groupe de marques en particulier.

Spanish

Campo(s) temático(s)
  • Nombramiento de cargos (Generalidades)
  • Técnicas publicitarias
  • Gestión de la producción
DEF

Persona responsable del desarrollo y la promoción de la marca de una empresa.

OBS

gestor de marca: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "gestor de marca" es una alternativa preferible en textos en español al anglicismo "brand manager".

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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