TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

brand positioning [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-06-22

English

Subject field(s)
  • Marketing
DEF

An act of designing [a] company's offer and image so that it occupies a distinct and valued image in the mind of the customer.

French

Domaine(s)
  • Commercialisation
CONT

Le positionnement de la marque. Après avoir segmenté son marché [...] l'entreprise décide d'un ciblage et d'un positionnement pour sa maque [...] de façon à ce qu'ils soient à la fois cohérents avec les attentes des clients et différents de la concurrence.

Spanish

Campo(s) temático(s)
  • Comercialización
OBS

posición de marca: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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