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character merchandising [1 record]

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Record 1 1988-06-02

English

Subject field(s)
  • Merchandising Techniques
CONT

UK television production companies often use character merchandising to help meet the costs of making a children's cartoon series. The company sells licenses on their series' characters to manufacturers of children's products, taking royalties of 5%-10% on sales. FilmFair brought Paddington Bear and The Blunders to TV, planning the character merchandising strategy for both shows to include a range of products.

Key term(s)
  • cartoon character merchandising

French

Domaine(s)
  • Techniques marchandes

Spanish

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