TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

consumer research [2 records]

Record 1 2001-04-11

English

Subject field(s)
  • Marketing Research
DEF

The collection, recording and analysis of information obtained from purchasers and users relating to specified products or services, together with their suggestions for making those products or services more suitable to their requirements.

OBS

HOHEA: Hogarth, J. Glossary of health care terminology. Copenhagen, WHO Regional Office for Europe, 1978. (Public Health in Europe, No. 4).

French

Domaine(s)
  • Étude du marché

Spanish

Campo(s) temático(s)
  • Estudio del mercado
Save record 1

Record 2 1997-08-27

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation

Spanish

Save record 2

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