TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

cross-selling [2 records]

Record 1 2011-02-08

English

Subject field(s)
  • Financial Institutions
DEF

A form of networking, where the agent of one financial institution sells the products of another institution.

French

Domaine(s)
  • Institutions financières
DEF

Entente associée à la formation de réseaux, en vertu de laquelle l'agent d'une institution financière vend les services d'une autre institution.

OBS

Il peut s'agir de vendre un autre produit d'une même institution, offrir une carte VISA à un client qui vient d'ouvrir un compte par exemple; dans ce dernier cas, il convient d'utiliser «vente de produits associés» ou «vente parallèle».

Key term(s)
  • vente de produits associés
  • vente parallèle

Spanish

Save record 1

Record 2 2001-03-16

English

Subject field(s)
  • Sales (Marketing)
DEF

The process of selling between and among departments to facilitate larger transactions and make it more convenient for the customer to accessorize.

French

Domaine(s)
  • Vente

Spanish

Save record 2

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