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differentiated marketing [1 record]

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Alphabetical list of terms

Record 1 2001-04-18

English

Subject field(s)
  • Marketing
  • Marketing Research
DEF

Marketing that uses different combinations of price, product, promotion, advertising and distribution channels for each and every target sector.

CONT

Under differentiated marketing, a firm decides to operate in two or more segments of the market but designs separate product and/or marketing programs for each.

OBS

differentiated marketing: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
  • Étude du marché
DEF

Mercantique qui utilise différentes combinaisons de prix, produit, promotion, publicité et canal de distribution pour chacun des segments qu'elle contrôle.

OBS

L'entreprise cherche toujours à [couvrir] une large part du marché, mais cette fois-ci elle le fait avec des produits séparés avec des appels différents, destinés à satisfaire les besoins spécifiques de chacun des segments identifiés avec du «sur mesure».

OBS

mercatique différenciée : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Estudio del mercado
DEF

Mercadología que utiliza diferentes combinaciones de precio, producto, promoción, publicidad y canal de distribución para cada uno de los segmentos a los que se dirige.

OBS

mercadología diferenciada: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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