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diversification strategy [1 record]

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Record 1 1981-10-13

English

Subject field(s)
  • Corporate Management (General)

French

Domaine(s)
  • Gestion de l'entreprise (Généralités)
OBS

Une entreprise en expansion voit s'imposer à elle la nécessité de pénétrer sur de nouveaux domaines, de lancer de nouveaux produits. Un aspect important de cette stratégie est celui des moyens utilisés. La firme va-t-elle choisir de développer ses propres capacités elle-même, ou bien va-t-elle choisir d'acquérir ces capacités en les achetant à l'extérieur?

Spanish

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