TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

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Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1996-07-12

English

Subject field(s)
  • Merchandising Techniques
  • Sales (Marketing)

French

Domaine(s)
  • Techniques marchandes
  • Vente
DEF

Pratique commerciale qui consiste, pour un concessionnaire d'automobiles, à vendre des voitures de marques concurrentes en plus de ses propres voitures. Certains marchands d'ordinateurs ont également adopté cette pratique.

OBS

Proposition de la Société Radio-Canada par analogie avec stratégie multimarque.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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