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The Government of Canada’s terminology and linguistic data bank.
eco-marketing [1 record]
Record 1 - internal organization data 2009-03-09
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Environmental Economics
Record 1, Main entry term, English
- eco-marketing
1, record 1, English, eco%2Dmarketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- green marketing 2, record 1, English, green%20marketing
correct
- environmental marketing 2, record 1, English, environmental%20marketing
correct
- ecological marketing 2, record 1, English, ecological%20marketing
- ecomarketing 3, record 1, English, ecomarketing
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Marketing strategy, to which end companies present themselves, together with their products or services as being beneficial for the environment. 1, record 1, English, - eco%2Dmarketing
Record number: 1, Textual support number: 1 OBS
eco-marketing: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 4, record 1, English, - eco%2Dmarketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Économie environnementale
Record 1, Main entry term, French
- éco-marketing
1, record 1, French, %C3%A9co%2Dmarketing
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- écomarketing 2, record 1, French, %C3%A9comarketing
correct, masculine noun
- marketing environnemental 3, record 1, French, marketing%20environnemental
correct, masculine noun
- mercatique écologique 4, record 1, French, mercatique%20%C3%A9cologique
correct, feminine noun
- marketing vert 5, record 1, French, marketing%20vert
see observation, masculine noun
- marketing écologique 6, record 1, French, marketing%20%C3%A9cologique
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie utilisée par une entreprise et qui consiste à présenter ses produits ou services comme avantageux pour l'environnement. 7, record 1, French, - %C3%A9co%2Dmarketing
Record number: 1, Textual support number: 1 OBS
éco-marketing : terme et définition extraits du CAPITAL Business Dictionary avec l'autorisation de LID Editorial Empresarial. 8, record 1, French, - %C3%A9co%2Dmarketing
Record number: 1, Textual support number: 2 OBS
marketing vert : Bien que le mot «vert» soit parfois utilisé pour rendre l'idée d'«écologique», l'usage d'un terme plus précis, surtout en l'absence d'un contexte, peut être souhaitable afin d'éviter toute confusion entre les différents sens du mot «vert». Par exemple, ce dernier est utilisé pour désigner un courant politique (les Verts, le programme vert), une couleur (bac vert), une tendance (virage vert), etc. 9, record 1, French, - %C3%A9co%2Dmarketing
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
- Economía del medio ambiente
Record 1, Main entry term, Spanish
- mercadotecnia ecológica
1, record 1, Spanish, mercadotecnia%20ecol%C3%B3gica
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- mercadotecnia verde 2, record 1, Spanish, mercadotecnia%20verde
correct, feminine noun
- mercadotecnia sustentable 2, record 1, Spanish, mercadotecnia%20sustentable
correct, feminine noun
- ecomercadotecnia 3, record 1, Spanish, ecomercadotecnia
correct, feminine noun
- marketing ambiental 4, record 1, Spanish, marketing%20ambiental
masculine noun
- marketing ecológico 5, record 1, Spanish, marketing%20ecol%C3%B3gico
masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Proceso de gestión integral, responsable de la identificación, anticipación y satisfacción de las demandas de los clientes y de la sociedad de una forma rentable y sostenible. 1, record 1, Spanish, - mercadotecnia%20ecol%C3%B3gica
Record number: 1, Textual support number: 1 CONT
La mercadotecnia ecológica está cambiando a raíz de una necesidad: las empresas se ven obligadas a adaptarse a las demandas ecológicas de sus mercados y de los organismos que regulan sus actividades contaminantes. [...] Ante esta ya urgente necesidad de preservar nuestro ecosistema, surge como nuevo modelo el desarrollo sostenible, lo que no significa que se intente eliminar el consumo, ya que el consumo y la preocupación ecológica no son totalmente excluyentes. 1, record 1, Spanish, - mercadotecnia%20ecol%C3%B3gica
Record number: 1, Textual support number: 2 CONT
La mercadotecnia sustentable promueve la modificación de todo el ciclo del producto para involucrar la responsabilidad ecológica en cada parte del proceso. 6, record 1, Spanish, - mercadotecnia%20ecol%C3%B3gica
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