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generic advertising campaign [1 record]

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Record 1 2018-01-29

English

Subject field(s)
  • Advertising Techniques
CONT

Generic advertising campaigns advocating increased consumption not of a particular brand, but of a generic product category, are quite numerous. They may be conducted based on commercial interests of a sector or based on health considerations, like attempts to promote higher consumption of fruit and vegetables.

French

Domaine(s)
  • Techniques publicitaires
CONT

Interbev lance sa nouvelle campagne de publicité générique qui vise à redonner à la viande de bœuf sa place dans l'alimentation [...]

Spanish

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