TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
geographic segmentation [1 record]
Record 1 - internal organization data 2001-04-18
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- geographic segmentation
1, record 1, English, geographic%20segmentation
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
In geographic segmentation, the market is divided into different locations such as nations, provinces, countries, cities, or neighborhoods. The organization recognizes that market potentials and costs vary with market location. It determines which geographic areas it can serve best based on the differences between areas and the organization's relative advantages. 1, record 1, English, - geographic%20segmentation
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- segmentation géographique
1, record 1, French, segmentation%20g%C3%A9ographique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Segmentation qui consiste à découper le marché en différentes unités territoriales. En général, cette démarche part d'une double hypothèse : 1) les goûts, problèmes, modes de vie et couleurs locales d'une même unité territoriale ne peuvent pas être tous considérés dans une approche de masse indifférenciée; 2) le potentiel d'un marché varie d'une région à l'autre, non seulement en fonction de la densité de la population mais aussi de son pouvoir et de son «vouloir» d'achat. 1, record 1, French, - segmentation%20g%C3%A9ographique
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
Record 1, Main entry term, Spanish
- segmentación geográfica
1, record 1, Spanish, segmentaci%C3%B3n%20geogr%C3%A1fica
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Clasificación de la población o de un grupo de individuos teniendo en cuenta criterios geográficos, normalmente donde residen. 1, record 1, Spanish, - segmentaci%C3%B3n%20geogr%C3%A1fica
Record number: 1, Textual support number: 1 OBS
segmentación geográfica: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - segmentaci%C3%B3n%20geogr%C3%A1fica
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: