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hard sales promotion [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-17

English

Subject field(s)
  • Merchandising Techniques
CONT

1. Sales promotion directly concerned with increasing the consumption of a product or service, for example through reduced price offers or increased packet size. Hard sales promotion is usually higher cost but more effective than soft sales promotion such as competitions and personality promotions. 2. Aggressive selling and marketing methods.

French

Domaine(s)
  • Techniques marchandes

Spanish

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