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high-visibility packaging [1 record]

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Alphabetical list of terms

Record 1 1994-01-20

English

Subject field(s)
  • Special Packaging
CONT

A term created by Greg Erickson, senior editor of the American magazine "Packaging", somewhat as a replacement for the related terms "carded packaging", "peggable packaging" and "visual packaging". According to Erickson, high-visibility packaging "conveys the transparency of the packaging material and the added exposure brought to the product by the way the package is displayed".

Key term(s)
  • transparent packaging

French

Domaine(s)
  • Emballages spéciaux

Spanish

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