TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

in-store point-of-purchase displays [1 record]

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Alphabetical list of terms

Record 1 2014-11-20

English

Subject field(s)
  • Advertising Media
  • Advertising Agencies and Services
  • Merchandising Techniques
CONT

The trend ... in the food chains, is to give little attention to display windows but to concentrate on the in-store point-of-purchase displays.

French

Domaine(s)
  • Supports publicitaires
  • Agences et services de publicité
  • Techniques marchandes
DEF

Il s'agit de l'ensemble des moyens mis en œuvre à l'intérieur d'un magasin pour transformer le client en acheteur.

OBS

P.L.V. : abréviation publicité sur le lieu de vente.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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