TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

influencer [3 records]

Record 1 - external organization data 2023-02-14

English

Subject field(s)
  • Compartment - National Occupational Classification (NOC)

French

Domaine(s)
  • Tiroir – Classification nationale des professions (CNP)

Spanish

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Record 2 2020-02-27

English

Subject field(s)
  • Collaborative and Social Communications
  • Marketing
DEF

A person or a group who has a strong online presence and is frequently targeted by marketing professionals to promote brands on social media.

CONT

By building relationships with influencers through WOM [word of mouth], marketers can get people to become so enthusiastic about a cause, product or service that they drive sales through conversations.

French

Domaine(s)
  • Communications collaboratives et sociales
  • Commercialisation
DEF

Personne ou groupe qui a une forte présence en ligne et qui est souvent ciblé par des responsables de marketing pour faire la promotion d'une marque dans les médias sociaux.

Spanish

Campo(s) temático(s)
  • Comunicaciones colaborativas y sociales
  • Comercialización
DEF

Persona o [grupo] con conocimiento, prestigio y presencia en determinados ámbitos [como la mercadotecnia y redes sociales,] en los que sus opiniones pueden influir en el comportamiento de otras muchas personas.

OBS

influenciador; influente; influidor: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "influente" es una alternativa válida en español al término inglés "influencer". […] Como sucede con muchos otros adjetivos, su uso como sustantivo es habitual y válido […] las voces "influidor" [e] "influenciador" […] son [también] válidas.

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Record 3 1986-07-15

English

Subject field(s)
  • Marketing
DEF

A factor influencing the final purchasing decision.

CONT

Influencers ... are factors influencing the decisions to use Public Works Canada, in-house or sub-contracted services. These include ministerial directives, government initiatives [etc.]

French

Domaine(s)
  • Commercialisation
DEF

Tout élément qui, directement ou indirectement, exerce une influence sur la décision d'achat finale.

Spanish

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