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institutional campaign [1 record]

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Record 1 2001-03-27

English

Subject field(s)
  • Advertising
CONT

"Kitchen of the Future" achieved the highest impact score (90% audience recall) recorded to date by the polling firm of Gallup-Robinson, whose specialists reported the General Electric Theater as "the leading institutional campaign on television for selling ideas to the public."

French

Domaine(s)
  • Publicité
CONT

La STRSM dévoile les résultats d'un sondage selon lequel la satisfaction globale des usagers se situe à 78%! Elle procède en même temps au lancement de sa première campagne institutionnelle : «Vers la qualité, à juste prix».

Spanish

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