TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

market segment [1 record]

Record 1 2001-05-16

English

Subject field(s)
  • Marketing
  • Advertising Agencies and Services
  • Marketing Research
DEF

An identifiable subgroup of purchasers or consumers within a market who share a common characteristic or special need.

CONT

The "market" for any product is really a restricted group of people, or market segment, who tend to have three basic characteristics in common.

French

Domaine(s)
  • Commercialisation
  • Agences et services de publicité
  • Étude du marché
DEF

Sous-ensemble d'acheteurs similaires quant à leurs besoins et/ou réactions face à des programmes marketing.

CONT

Par exemple, on identifiera comme «segment du marché» d'un certain produit les ménagères bretonnes de moins de 35 ans.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Agencias y servicios de publicidad
  • Estudio del mercado
DEF

Parte del mercado general formada por el conjunto de compradores de un producto o servicio, caracterizados e identificados suficientemente, e interesados en una variante concreta de ese producto o servicio.

OBS

segmento: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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