TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

market visit [1 record]

Record 1 1998-07-14

English

Subject field(s)
  • Marketing Research
  • Management Control
DEF

An inspection by a member of marketing management of selling performance in the field.

OBS

Field inspections [or market visits] cover visits to branch offices and to agents and distributors, inspections of aspects of the marketing organization, visits to customers to assess their altitudes to the marketing and sales effort, double calls, sales audits, etc.

French

Domaine(s)
  • Étude du marché
  • Contrôle de gestion

Spanish

Save record 1

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