TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

marketing concept [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2006-09-28

English

Subject field(s)
  • Marketing Research
DEF

A philosophy of business based on customer orientation, profitable sales volume, and organizational coordination.

French

Domaine(s)
  • Étude du marché
DEF

Démarche ou concept de marketing ou de commercialisation axé sur les besoins de la clientèle.

OBS

Le marketing étant centré sur le client, la démarche se développe autour de trois phases majeures : comprendre le client et le marché pour segmenter et définir le champ concurrentiel, s'adapter par un positionnement compétitif, agir sur le marché pour vendre.

Spanish

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