TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
marketing information system [1 record]
Record 1 - internal organization data 2001-04-19
Record 1, English
Record 1, Subject field(s)
- Marketing
- Marketing Research
- Communication and Information Management
Record 1, Main entry term, English
- marketing information system
1, record 1, English, marketing%20information%20system
correct
Record 1, Abbreviations, English
- MIS 1, record 1, English, MIS
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
An organized way of continually gathering and analyzing data to provide marketing managers with information they need to make decisions. 1, record 1, English, - marketing%20information%20system
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Étude du marché
- Gestion des communications et de l'information
Record 1, Main entry term, French
- système d'information marketing
1, record 1, French, syst%C3%A8me%20d%27information%20marketing
correct, masculine noun
Record 1, Abbreviations, French
- SIM 2, record 1, French, SIM
correct, masculine noun
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Structure de personnes, d'équipements et de méthodes constamment en activité dont les composantes interagissent dans le but de réunir, trier, analyser, évaluer et distribuer l'information pertinente et exacte au moment approprié afin qu'elle soit utilisée par les personnes chargées de prendre des décisions marketing pour améliorer la planification, l'exécution et le contrôle de leurs activités. 1, record 1, French, - syst%C3%A8me%20d%27information%20marketing
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Estudio del mercado
- Gestión de las comunicaciones y la información
Record 1, Main entry term, Spanish
- sistema de información mercadológico
1, record 1, Spanish, sistema%20de%20informaci%C3%B3n%20mercadol%C3%B3gico
masculine noun
Record 1, Abbreviations, Spanish
- SIM 1, record 1, Spanish, SIM
masculine noun
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Conjunto de personas, equipos y procedimientos diseñados para recoger, clasificar, analizar, valorar y distribuir a tiempo la información demandada por los gestores de mercadología. Consta de cuatro subsistemas: sistema de datos interno, sistema de inteligencia mercadológica, sistema de investigación de mercadología y sistema analítico de mercadología. 2, record 1, Spanish, - sistema%20de%20informaci%C3%B3n%20mercadol%C3%B3gico
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