TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
marketing plan [1 record]
Record 1 - internal organization data 2012-02-13
Record 1, English
Record 1, Subject field(s)
- Marketing
- Organization Planning
Record 1, Main entry term, English
- marketing plan
1, record 1, English, marketing%20plan
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- business strategy 2, record 1, English, business%20strategy
correct
- marketing strategy 2, record 1, English, marketing%20strategy
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. 3, record 1, English, - marketing%20plan
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Planification d'organisation
Record 1, Main entry term, French
- plan marketing
1, record 1, French, plan%20marketing
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- plan de marketing 2, record 1, French, plan%20de%20marketing
correct, masculine noun
- plan de commercialisation 3, record 1, French, plan%20de%20commercialisation
correct, masculine noun
- stratégie marketing 4, record 1, French, strat%C3%A9gie%20marketing
correct, feminine noun
- stratégie commerciale 4, record 1, French, strat%C3%A9gie%20commerciale
correct, feminine noun
- stratégie mercatique 4, record 1, French, strat%C3%A9gie%20mercatique
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Plan directeur des activités de marketing conçu pour un produit ou un service donné, pour une activité commerciale donnée (par exemple le commerce électronique ou la vente à l'exportation), ou encore pour un ensemble ou pour la totalité des produits et services de l'entreprise. 4, record 1, French, - plan%20marketing
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Planificación de organización
Record 1, Main entry term, Spanish
- plan de mercadología
1, record 1, Spanish, plan%20de%20mercadolog%C3%ADa
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Plan que resume la actividad del departamento de mercadología de una empresa o de un grupo de productos, incluyendo objetivos de venta, beneficios y comunicación y concretando las acciones y el presupuesto a desarrollar de lanzamiento y retirada de productos, publicidad, promoción, precios y distribución. Suele ser anual y formar parte del Plan Anual del Negocio (PAN). 1, record 1, Spanish, - plan%20de%20mercadolog%C3%ADa
Record number: 1, Textual support number: 1 OBS
plan de mercadología: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - plan%20de%20mercadolog%C3%ADa
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