TERMIUM Plus®

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mass customization [1 record]

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Record 1 2018-11-30

English

Subject field(s)
  • The Product (Marketing)
  • Industrial Techniques and Processes
DEF

... a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Key term(s)
  • mass customisation

French

Domaine(s)
  • Produit (Commercialisation)
  • Techniques industrielles
CONT

La personnalisation de masse (mass customization) est une forme de stratégie d'assemblage sur commande. Les processus suffisamment flexibles de l'entreprise permettent de générer des produits ou des services personnalisés en grande quantité à des coûts raisonnablement bas.

Spanish

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