TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

media planner [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2013-03-13

English

Subject field(s)
  • Occupation Names (General)
  • Advertising Agencies and Services
  • Performing Arts

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Agences et services de publicité
  • Arts du spectacle
DEF

Responsable de la planification du passage des publicités dans les différents supports (télévision, radio, presse écrite, etc.) pour rentabiliser au maximum les campagnes publicitaires.

OBS

Le cahier des termes nouveaux (CILFG-28) mentionne que le Dictionnaire commercial du CILF, 1987, suggère comme francisation «média planneur». Nous préférons la forme nettement plus française de «conseil média». Le terme «média-planeur» nous semble très douteux, le terme «planeur» nous rappelant davantage le verbe «planer» que le verbe «planifier».

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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