TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

multidimensional scaling [1 record]

Record 1 2016-02-25

English

Subject field(s)
  • Marketing
  • Examinations and Competitions (Education)
OBS

Tests and measurement in education.

French

Domaine(s)
  • Commercialisation
  • Docimologie
OBS

L'analyse multidimensionnelle permet la représentation dans l'espace de données ayant trait aux préférences et aux perceptions de consommateurs. Cette méthode permet de traiter une enquête en isolant des groupes d'attitudes prédominantes et en les présentant sur un graphe qui permet de tenir compte des relations qui les lient entre elles.

Spanish

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