TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

pack shot [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 2018-01-23

English

Subject field(s)
  • Advertising Techniques
DEF

A close-up picture of the advertised product in its packaging.

Key term(s)
  • packshot

French

Domaine(s)
  • Techniques publicitaires
DEF

Illustration de produit en gros plan.

OBS

Dans le cas d'une production publicitaire audiovisuelle ou cinématographique, ce gros plan est placé en fin de film, pour que le dernier souvenir du spectateur soit celui de l'apparence du produit.

Key term(s)
  • packshot

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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