TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

paid advertising [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2004-11-30

English

Subject field(s)
  • Advertising
  • Advertising Agencies and Services
CONT

Including commercial or paid advertising (in government publications) requires the prior approval of the Treasury Board.

French

Domaine(s)
  • Publicité
  • Agences et services de publicité
DEF

Publicité identifiée par un commanditaire [et qui] utilise ordinairement les mass média comme la télévision, la radio, les journaux mais [qui] peut passer aussi par des catalogues, des revues spécialisées, des tracts, etc. [selon le] public visé.

CONT

L'insertion de publicité commerciale ou payée (dans les publications du gouvernement) doit être autorisée au préalable par le Conseil du Trésor.

Spanish

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