TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
pass-along reader [2 records]
Record 1 - internal organization data 1986-03-21
Record 1, English
Record 1, Subject field(s)
- Surveys (Public Relations)
Record 1, Main entry term, English
- pass-along reader
1, record 1, English, pass%2Dalong%20reader
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record 1, French
Record 1, Domaine(s)
- Enquêtes et sondages (Relations publiques)
Record 1, Main entry term, French
- lecteur secondaire
1, record 1, French, lecteur%20secondaire
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
publication obtenue par un ami, un parent ou lue chez le dentiste, le barbier etc. 1, record 1, French, - lecteur%20secondaire
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1981-09-30
Record 2, English
Record 2, Subject field(s)
- Advertising Media
Record 2, Main entry term, English
- pass-along reader 1, record 2, English, pass%2Dalong%20reader
Record 2, Abbreviations, English
Record 2, Synonyms, English
- secondary reader 1, record 2, English, secondary%20reader
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
a person who reads a publication not purchased by him or by a member of his household. [also secondary reader WALAD 64 252]. 1, record 2, English, - pass%2Dalong%20reader
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
Record 2, Main entry term, French
- lecteur tertiaire 1, record 2, French, lecteur%20tertiaire
Record 2, Abbreviations, French
Record 2, Synonyms, French
- lecteur occasionnel 2, record 2, French, lecteur%20occasionnel
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
on divise (...) les lecteurs en lecteurs primaires (ou lecteurs-acheteurs), lecteurs secondaires (membres de la famille du lecteur-acheteur) et lecteurs tertiaires (ex: lecture dans les salons de coiffure). 1, record 2, French, - lecteur%20tertiaire
Record 2, Spanish
Record 2, Textual support, Spanish
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