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perceived quality [1 record]

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Record 1 1989-08-02

English

Subject field(s)
  • Quality Control (Management)
CONT

Reputation is the primary stuff of perceived quality. Its power comes from an unstated analogy: that the quality of products today is similar to the quality of products yesterday, or the quality of goods in a new product line is similar to the quality of a company's established products.

French

Domaine(s)
  • Contrôle de la qualité (Gestion)
CONT

La réputation est l'élément primordial sur lequel se fonde la perception de la qualité. Son pouvoir vient d'une analogie établie tacitement selon laquelle la qualité du produit aujourd'hui est semblable à la qualité du même produit hier, ou la qualité des articles d'une nouvelle gamme de produits est semblable à la qualité des produits de même marque déjà connus.

Spanish

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