TERMIUM Plus®

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personal selling [1 record]

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Record 1 2010-12-14

English

Subject field(s)
  • Sales (Marketing)
  • Merchandising Techniques
CONT

Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of long-standing client relationships.

French

Domaine(s)
  • Vente
  • Techniques marchandes
DEF

Technique de vente par laquelle on privilégie le recours à un vendeur pour qu'il établisse un contact personnel avec l'acheteur et qu'il utilise des arguments de vente adaptés à la personnalité de celui-ci afin de bien l'informer et le conseiller dans ses décisions d'achat.

Spanish

Campo(s) temático(s)
  • Ventas (Comercialización)
  • Técnicas mercantiles
DEF

Exposición de ideas y conversación personal con uno o varios posibles clientes a fín de vender las mercancías.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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