TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

potential market [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-05-03

English

Subject field(s)
  • Marketing Research
  • Foreign Trade
  • Domestic Trade
DEF

Possible demand for a good or service [coming from] people with a particular need that can be satisfied by [this particular] good or service (theoretical market) with the necessary resources to acquire it.

OBS

It includes current markets of a particular company or its competitors, as well as possible increases due to greater product knowledge, purchasing power, number of consumers or consumption per capita.

OBS

potential market: term, definition and observation reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Étude du marché
  • Commerce extérieur
  • Commerce intérieur
DEF

Demande possible d'un bien ou d'un service [provenant de] personnes qui ont un besoin pouvant être satisfait par ce bien ou service (marché théorique) et qui ont les moyens de le satisfaire de cette manière.

OBS

Il inclut le marché actuel, qu'il soit à nous ou à nos concurrents, plus l'augmentation possible due à une meilleure connaissance du produit ou du besoin, ou bien à une augmentation du pouvoir d'acquisition, du nombre des consommateurs ou de la consommation par personne.

OBS

marché potentiel : terme, définition et observation extraits du CAPITAL Business Dictionary et reproduit avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Comercio exterior
  • Comercio interno
DEF

Demanda posible de un bien o servicio [por parte de unas] personas que tienen una necesidad que puede ser satisfecha por ese bien o servicio (mercado teórico) y que tienen los recursos para satisfacerla de esa forma.

OBS

Incluye el mercado actual, sea nuestro o de otros competidores, más el aumento posible ya sea por mejor conocimiento del producto de la necesidad, o por aumento del poder adquisitivo, del número de consumidores o del consumo per cápita.

OBS

mercado potencial: término, definición y observación extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: