TERMIUM Plus®

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premium brand [1 record]

Record 1 2002-07-08

English

Subject field(s)
  • Food Industries
CONT

Consumers are turning away from fruit-flavoured carbonates in preference for real fruit tastes. Recently, domestically produced apple and grape flavours have increased their share of the market as substitutes for orange juice, causing orange concentrate, pineapple and guava imports to decrease. Overall, premium brand juices have been selling well, but sales of secondary label juices are expected to become significant over the next several years as more supermarkets develop their own brands.

French

Domaine(s)
  • Industrie de l'alimentation
CONT

Les consommateurs achètent de plus en plus de boissons à saveur de fruit réelle plutôt que des boissons gazeuses aromatisées aux fruits. Récemment, les jus de pomme et de raisin produits localement ont accru leurs parts du marché par rapport au jus d'orange, phénomène ayant entraîné une baisse des importations de concentré de jus d'orange, d'ananas et de goyave. Dans l'ensemble, les marques de première qualité se vendent bien, mais les ventes de marques de distributeurs devraient connaître un essor considérable au cours des prochaines années, de plus en plus de supermarchés lançant leurs propres marques.

Spanish

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