TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

product introduction [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2017-03-10

English

Subject field(s)
  • Marketing
OBS

Systems management distinguishes the following phases: policy phase, feasibility phase, overall design phase ..., engineering and test phase, preproduction and market introduction phase, production, sales and maintenance phase.

OBS

The "market introduction phase" precedes the "market phase".

French

Domaine(s)
  • Commercialisation
CONT

[La phase] production du produit [comprend] : mise en œuvre de l'industrialisation et de la commercialisation; réalisation du lancement; production régulière (fabrication et ventes).

CONT

Le processus de développement de produit est souvent découpé par phases. Mais plusieurs ensembles terminologiques sont utilisés : [...] prélancement, précommercialisation, lancement proprement dit.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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