TERMIUM Plus®

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profit impact on marketing strategy [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-06-16

English

Subject field(s)
  • Marketing Research
  • Statistics

French

Domaine(s)
  • Étude du marché
  • Statistique
DEF

Modèle empirique qui lie un grand nombre de variables stratégiques et situationnelles à la profitabilité et au cash-flow.

OBS

Exposé en des termes simples, son but est de découvrir les stratégies qui, sous certaines conditions du marché, sont les meilleures. Son fonctionnement repose sur une banque de données recueillies auprès de 150 compagnies, petites et grandes.

Spanish

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