TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

search engine marketing [1 record]

Record 1 2022-10-31

English

Subject field(s)
  • Advertising Techniques
  • Electronic Commerce
  • Internet and Telematics
CONT

... search engine marketing is tightly connected to all other areas of digital marketing. The central goal of digital marketing is to develop content that flows through various channels, including through search engines.

French

Domaine(s)
  • Techniques publicitaires
  • Commerce électronique
  • Internet et télématique
CONT

Le marketing de la recherche (ou marketing des moteurs de recherche) désigne l'ensemble des techniques visant à aider les entreprises à accroître leur visibilité sur le Web [...]

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Comercio electrónico
  • Internet y telemática
CONT

Para mejorar la visibilidad de una página de cara a los buscadores existen diversas prácticas englobadas dentro del llamado SEM (del inglés "search engine marketing") o marketing en buscadores.

OBS

El "marketing en motores de búsqueda" comprende la publicidad en motores de búsqueda (SEA) y la optimización para motores de búsqueda (SEO).

OBS

SEM: por su sigla en inglés (search engine marketing).

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