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search for opportunities [1 record]

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Alphabetical list of terms

Record 1 2010-04-21

English

Subject field(s)
  • Marketing Research
CONT

Searching for new product opportunities. ... There are basically two approaches here: the market "needs pull" [and] ... technological "push". Here [in this latter situation] a company sees an idea which it develops into a product. It then tries to launch it into the market by finding a particular outlet.

French

Domaine(s)
  • Étude du marché
CONT

Études d'opportunité. Toutes les idées ne sont pas opportunes. Est opportun ce qui arrive au bon moment dans un contexte favorable de développement. [...] Les études d'opportunité peuvent consister : soit à rechercher les seules idées opportunes compatibles avec la capacité de l'entreprise de les exploiter, soit à vérifier que des idées déjà envisagées constituent effectivement des opportunités pour l'entreprise. Dans le premier cas, il s'agit de recherches d'opportunités, dans le second cas, d'évaluations d'opportunités.

OBS

Voir aussi les fiches pour "étude d'opportunité" et pour "évaluation d'opportunité".

Spanish

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