TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
sell-through [3 records]
Record 1 - internal organization data 2005-01-21
Record 1, English
Record 1, Subject field(s)
- Sales (Marketing)
- Electronic Commerce
Record 1, Main entry term, English
- conversion rate
1, record 1, English, conversion%20rate
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- conversion ratio 2, record 1, English, conversion%20ratio
correct
- sell-through 2, record 1, English, sell%2Dthrough
- sell-thru 2, record 1, English, sell%2Dthru
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The percentage of clicks leading to a purchase, a subscription or simply a query, obtained in relation to the total of number of clicks for an advertised item. 1, record 1, English, - conversion%20rate
Record number: 1, Textual support number: 1 CONT
Let's say that you receive one order for every 120 visitors to your website. Then your site's sell-through is 120:1 (pronounced 120 to 1). Once you know your site's sell-through, you can mathematically predict how many orders you're going to receive based on the amount of traffic coming to your site. For example let's say that your sell-through is 88:1. So if you get 88 visitors per day to your site, you'll get one order, 880 visitors daily will get you 10 orders. And 8,800 visitors will bring in 100 orders. 2, record 1, English, - conversion%20rate
Record number: 1, Textual support number: 2 CONT
"Conversion ratio" is another term for sell-thru. A site that gets 5 orders for every 100 visitors has a conversion ratio of 5%. (in terms of sell-through, this would be 100:5 or 20:1. 2, record 1, English, - conversion%20rate
Record 1, French
Record 1, Domaine(s)
- Vente
- Commerce électronique
Record 1, Main entry term, French
- taux de transformation
1, record 1, French, taux%20de%20transformation
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- taux de conversion 2, record 1, French, taux%20de%20conversion
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Pourcentage de clics ayant abouti à un acte d'achat, d'adhésion à une offre ou simplement à une demande de renseignements, par rapport au nombre total de clics sur l'élément publicitaire. 3, record 1, French, - taux%20de%20transformation
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Ventas (Comercialización)
- Comercio electrónico
Record 1, Main entry term, Spanish
- tasa de transformación
1, record 1, Spanish, tasa%20de%20transformaci%C3%B3n
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- tasa de conversión 1, record 1, Spanish, tasa%20de%20conversi%C3%B3n
correct, feminine noun, Mexico
Record 1, Textual support, Spanish
Record 2 - internal organization data 2004-11-26
Record 2, English
Record 2, Subject field(s)
- Sales (Marketing)
- The Press (News and Journalism)
Record 2, Main entry term, English
- sell-through rate
1, record 2, English, sell%2Dthrough%20rate
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- sell-through 2, record 2, English, sell%2Dthrough
correct
- efficiency 2, record 2, English, efficiency
correct
- efficiency rate 3, record 2, English, efficiency%20rate
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The percentage of newsstand copies that were actually sold and did not come back as returns. 2, record 2, English, - sell%2Dthrough%20rate
Record number: 2, Textual support number: 1 CONT
The average sell-through rate for Canadian magazines is between 35-38%. Current CMPA [Center for Media and Public Affairs] distribution sell-through is around 50%. 2, record 2, English, - sell%2Dthrough%20rate
Record 2, French
Record 2, Domaine(s)
- Vente
- Presse écrite
Record 2, Main entry term, French
- taux de vente
1, record 2, French, taux%20de%20vente
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- taux d'efficience 2, record 2, French, taux%20d%27efficience
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Pourcentage des exemplaires distribués qui sont réellement vendus et qui ne sont pas retournés au grossiste en tant qu'«invendus». 3, record 2, French, - taux%20de%20vente
Record number: 2, Textual support number: 1 CONT
Le marché [ivoirien]. Il est trop petit pour le nombre de journaux existants. 16 quotidiens et 62 périodiques pour 400 000 exemplaires distribués chaque jour avec un taux de vente de 55 % soit un peu plus de la moitié. 4, record 2, French, - taux%20de%20vente
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Ventas (Comercialización)
- La prensa (Noticias y periodismo)
Record 2, Main entry term, Spanish
- tasa de eficiencia
1, record 2, Spanish, tasa%20de%20eficiencia
proposal, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2002-07-16
Record 3, English
Record 3, Subject field(s)
- Sales (Marketing)
- Market Prices
Record 3, Main entry term, English
- sell-through
1, record 3, English, sell%2Dthrough
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
The percentage of product that is sold at retail at regular price, without markdowns. 1, record 3, English, - sell%2Dthrough
Record 3, French
Record 3, Domaine(s)
- Vente
- Prix (Commercialisation)
Record 3, Main entry term, French
- vente à prix ordinaire
1, record 3, French, vente%20%C3%A0%20prix%20ordinaire
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- vente à prix régulier 2, record 3, French, vente%20%C3%A0%20prix%20r%C3%A9gulier
avoid, feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Pourcentage d'un produit qui est vendu au détail [...] sans démarque. 2, record 3, French, - vente%20%C3%A0%20prix%20ordinaire
Record 3, Spanish
Record 3, Textual support, Spanish
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