TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
sleeper effect [2 records]
Record 1 - internal organization data 1986-04-23
Record 1, English
Record 1, Subject field(s)
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- sleeper effect
1, record 1, English, sleeper%20effect
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- holdovereffect 2, record 1, English, holdovereffect
correct
- carry-over effect 2, record 1, English, carry%2Dover%20effect
correct
- delayed response effect 2, record 1, English, delayed%20response%20effect
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Psychological phenomenon which suggests that as time elapses, individuals who are submitted to persuasive communications tend to dissociate the communication content from the source. 3, record 1, English, - sleeper%20effect
Record 1, French
Record 1, Domaine(s)
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- effet de rémanence
1, record 1, French, effet%20de%20r%C3%A9manence
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- effet d'indolence 2, record 1, French, effet%20d%27indolence
correct, masculine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1983-10-21
Record 2, English
Record 2, Subject field(s)
- Social Psychology
Record 2, Main entry term, English
- sleeper effect
1, record 2, English, sleeper%20effect
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
the finding that the effects of a persuasive communication may be maximal only after a delay. 1, record 2, English, - sleeper%20effect
Record 2, French
Record 2, Domaine(s)
- Psychologie sociale
Record 2, Main entry term, French
- effet d'incubation
1, record 2, French, effet%20d%27incubation
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
selon Hovland (1949), baisse avec le temps des effets de persuasion liés à la crédibilité. 1, record 2, French, - effet%20d%27incubation
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: