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social listening [1 record]

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Alphabetical list of terms

Record 1 2013-08-08

English

Subject field(s)
  • Public Relations
  • Collaborative and Social Communications
CONT

Social listening is a term used by public relations professionals to describe the activity of tracking and measuring consumer and citizen sentiment about brands, organizations and public figures.

French

Domaine(s)
  • Relations publiques
  • Communications collaboratives et sociales
CONT

Des professionnels des relations publiques emploient le terme écoute sociale pour décrire l'activité qui consiste à surveiller et à prendre le pouls des consommateurs et des citoyens par rapport aux marques, aux organisations et aux personnalités.

Spanish

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