TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

social media marketing [1 record]

Record 1 2019-07-12

English

Subject field(s)
  • Advertising Techniques
  • Collaborative and Social Communications
  • Internet and Telematics
CONT

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

French

Domaine(s)
  • Techniques publicitaires
  • Communications collaboratives et sociales
  • Internet et télématique
DEF

Technique mercatique qui vise des groupes de consommateurs rassemblés dans des réseaux sociaux, en se fondant notamment sur l'action d'animateurs de communauté.

OBS

mercatique par réseaux sociaux : terme publié au Journal officiel de la République française le 28 juillet 2015.

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Comunicaciones colaborativas y sociales
  • Internet y telemática
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