TERMIUM Plus®

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study of past trends [1 record]

Record 1 2010-04-21

English

Subject field(s)
  • Marketing Research
CONT

Many techniques are used in forecasting potential and sales, but they can be grouped under two basic approaches: (1) extending past behavior; and (2) anticipating future behavior. ... When we forecast for existing products, we usually have some historical data to go on. ... The big limitation of the trend-extension method is that it assumes conditions in the past will continue unchanged into the future.

CONT

Projections of past trends. ... [ This method of forecasting] can provide usable forecasts for a few years ahead for markets not affected to a major degree by business cycles or rapid technological changes....

French

Domaine(s)
  • Étude du marché
CONT

Études de marché. [...] Deux possibilités : soit s'intéresser au comportement de ces agents par rapport aux produits comparables déjà sur le marché [...]; soit leur demander comment ils se comporteront vis-à-vis du nouveau produit, à partir de ses descriptions préliminaires et états intermédiaires. Dans le premier cas, il s'agit d'études rétroactives [...] Dans le second cas, il s'agit d'études actives [...]

OBS

rétrospectif : Qui regarde en arrière, dans le temps.

OBS

L'adjectif "rétroactif" est moins bien choisi car il signifie "Qui exerce une action sur ce qui est antérieur, sur le passé."

Spanish

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