TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
unique selling point [1 record]
Record 1 - internal organization data 2020-11-18
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- unique selling point
1, record 1, English, unique%20selling%20point
correct
Record 1, Abbreviations, English
- USP 2, record 1, English, USP
correct
Record 1, Synonyms, English
- key selling point 3, record 1, English, key%20selling%20point
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
A Unique Selling Point (USP) is a feature that makes a product or service distinctive. A particular product may use unique packaging, advertising campaigns, added quality or even simply a low price feature to make it different. 4, record 1, English, - unique%20selling%20point
Record number: 1, Textual support number: 2 CONT
This printer's key selling point is the ink, which is claimed to resist fading for 85 years, even longer than HP claims their prints to last. 5, record 1, English, - unique%20selling%20point
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- argument clé de vente
1, record 1, French, argument%20cl%C3%A9%20de%20vente
correct, masculine noun
Record 1, Abbreviations, French
- ACV 2, record 1, French, ACV
correct, masculine noun
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Principal argument mis en avant pour la vente d'un produit. 2, record 1, French, - argument%20cl%C3%A9%20de%20vente
Record number: 1, Textual support number: 1 CONT
La fiabilité de l'équipement constitue un argument clé de vente pour Bombardier Transport et elle a clairement représenté un facteur déterminant pour l'obtention de la plus récente commande additionnelle de la New York Metropolitain Transportation Authority/Metro-North Railroad («MTA/MNR») portant sur 120 rames automotrices électriques M-7. 3, record 1, French, - argument%20cl%C3%A9%20de%20vente
Record number: 1, Textual support number: 1 OBS
Terme publié au Journal officiel du 12 mai 2000. 4, record 1, French, - argument%20cl%C3%A9%20de%20vente
Record 1, Spanish
Record 1, Textual support, Spanish
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