TERMIUM Plus®

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viral marketing [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2012-09-20

English

Subject field(s)
  • Merchandising Techniques
  • Internet and Telematics
DEF

An online marketing technique that encourages Internet users to pass on a marketing message to other users, creating a potentially exponential growth in the message's visibility and effect.

French

Domaine(s)
  • Techniques marchandes
  • Internet et télématique
DEF

Technique de communication propre à Internet selon laquelle ce sont les visiteurs d'un site ou les destinataires d'un message qui assurent, gratuitement ou non, la promotion du site considéré.

OBS

[...] les internautes eux-mêmes deviennent vecteurs de la marque ou du service en l'utilisant (marketing viral passif) ou bien en le recommandant à leurs connaissances (marketing viral actif).

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Internet y telemática
DEF

Estrategia de marketing en Internet que induce a los usuarios a pasar un mensaje comercial de unos a otros de manera exponencial.

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