TERMIUM Plus®

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weak-selling product [1 record]

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Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
CONT

Every weak-selling product that lingers in a company's line constitutes a costly burden ... The cost of sustaining a weak product in the mix is not just the amount of uncovered overhead and profit.

French

Domaine(s)
  • Produit (Commercialisation)
CONT

Les produits faibles, ceux qui coûtent cher [...] à maintenir au niveau satisfaisant où ils sont encore, [...] ceux qui [...] profitent par contraste d'une crise qui touche leurs concurrents directs.

Spanish

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