TERMIUM Plus®

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zappable package [1 record]

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Alphabetical list of terms

Record 1 1991-09-13

English

Subject field(s)
  • Special Packaging
  • Food Industries
DEF

A fast-food type package, which is most often microwavable.

CONT

Kids are consumers .... More and more they're voting for microwavable meals .... The question now facing marketers of these items, is, what zappable packages do kids like best - shelf-stable containers like cups and pouches, or frozen trays with handles?

OBS

The term "zappable package" and the EX of this record can be found in the brochure titled "Literature showcase" inserted in Packaging (magazine).

French

Domaine(s)
  • Emballages spéciaux
  • Industrie de l'alimentation
DEF

Emballage contenant un produit de restauration rapide le plus souvent réchauffable au four à micro-ondes.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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