TERMIUM Plus®

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L'avenir en jeux [1 record]

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Record 1 1995-10-13

English

Subject field(s)
  • Titles of Audio-Visual Documents
  • Social Problems
OBS

Video produced in 1989 by the National Film Board. Toy designers and manufacturers describe their philosophies and their products while salespeople at toy trade shows demonstrate the marketing campaigns used in this billion-dollar industry.

French

Domaine(s)
  • Titres de documents audio-visuels
  • Problèmes sociaux
OBS

Ce vidéo produit en 1989 par l'Office national du film jette un regard critique sur l'industrie du jouet, en s'attardant principalement sur les aspects militaires ou sexistes qu'offrent plusieurs jeux. Il interroge les fabricants sur leurs motivations et nous présente des exemples de mises en marché intensives menées, tambour battant, auprès des garçons et des filles.

Spanish

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